A lot if you're an employee at Compendium Blogware. A few weeks ago we took the entire company on a whitewater rafting trip to Pennsylvania. The event was planned by our very own Kaila Woodside, who was a whitewater rafting guide for several years in Ohiopyle. Not only is she a fantastic part of our sales organization, Kaila can steer you through a drop the size of Niagra Falls.

Okay, maybe it wasn't that bad, but as someone who's never rafted below, that's just about what it felt like for me.

What did the company get out of our whitewater rafting event? Of course we got team building, bonding, and all sorts of great stories (and pictures), but we also got a lot of great blogging content. And that content helps visitors that show up at our business blogs understand that yes, we are a company that provides blogging software, but we're also an organization full of smart, fun, and hard working individuals who aren't afraid to roll up our sleeves, dig in, and kick some butt.

A big part of any company blogging program -- regardless what industry you're in -- is showing your human side. That's why I'll leave you with this great picture of me and my raft mates on the Yougheny River!