Brett's Blog for Business

I try to read Seth Godin's blog everyday. Today's entry really got my juices going! Here is an excerpt from his post:

Is marketing an art or a science?

It's both, and that's the problem.

Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that market at that time with that message. They can understand the analytics and find the truth.

This sort of marketing works when it works, but it usually doesn't. That's because we're dealing with humans, the wild card in the system.

The other marketers are artists. They inspire and challenge and connect. These marketers are starting from scratch, creating movements, telling jokes and surprising people. Scientists aren't good at that.

http://sethgodin.typepad.com/seths_blog/2009/05/is-marketing-an-art-or-a-science.html

I like to tell people that Compendium's corporate blogging solution is a mix of art and science. We take the the art of SEO and combine it with metrics and measurements to be sure that your blogging best practices are done correctly and on a very scalable approach!

When setting up a blog for business be sure to look at both the art and science behind your implementation. Your blogging goals are important and being sure that you reach your artistic goals and your scientific goals will help you achieve great success!

Get your blog for business started today!

Thank you Mr. Godin for yet another great marketing insight blog post!