Some great tips on helping you market your blog for business. Tip #2 - customize your skin.
You have worked long and hard for people to recognize your branding for your business. You have a great logo, your colors are remembered, people know who your online presence is. Great! Now you have decided that you want to incorporate a blog for business on your site to help you drive leads and become known as an expert in your field. Awesome!
One problem... you have a host website that is completely branded with your logo and corporate colors which is blue. Now your blog for business is up and running and it does not have your logo and the color of or business blog is red. This is a problem.
From the viewpoint of your audience, how do I know that the blog is the same company as the host website? Can I trust this blog? Can I trust these links or this content?
Having a skin on your blog that is the same as the skin on your website will help keep your audience knowing that your business blogs are from the same company as your host website. This will help your audience keep the trust that you have already helped them establish from your corporate branding.
Blog Marketing Tip #2 - customize your skin
You have worked long and hard for people to recognize your branding for your business. You have a great logo, your colors are remembered, people know who your online presence is. Great! Now you have decided that you want to incorporate a blog for business on your site to help you drive leads and become known as an expert in your field. Awesome!
One problem... you have a host website that is completely branded with your logo and corporate colors which is blue. Now your blog for business is up and running and it does not have your logo and the color of or business blog is red. This is a problem.
From the viewpoint of your audience, how do I know that the blog is the same company as the host website? Can I trust this blog? Can I trust these links or this content?
Having a skin on your blog that is the same as the skin on your website will help keep your audience knowing that your business blogs are from the same company as your host website. This will help your audience keep the trust that you have already helped them establish from your corporate branding.
Blog Marketing Tip #2 - customize your skin
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