My husband and I are visiting a quaint town called Petosky in northern Michigan. Neither of us have ever been, but we've heard great things and now it's time to plan our trip tick. We know we want to experience... great meals, visit some art galleries and I'd like to spend some time in the boutiques but I can't find the stores online!
Here I am, a tourist visiting a pretty touristy town, just looking for places to spend my money... and yet, I don't have a single shop on our trip tick I want to visit. If only these retailers were blogging with Compendium. Let's think about this.
In my single blog post, I've identified a dozen or so keywords I assume tourists like me are searching for. My search returns dozens of directories like yellow pages, trip advisor, etc. But, what I'm really looking for are the individual shops to reach out and communicate to me like a real person.
Blogging helps you accomplish this. And, blogging is an amazing tool for Local Search. What is local search? Well, it's the search I just performed... I took a very narrow geographic region and searched within that proximity... which resulted in very "unlocal" results.
For for information about Local Search. Check out our upcoming Webcast, Business Blogging:The Key to Local Search. Sign up here!
Nevertheless... I'm sure our trip will be fabulous just wish I had some fun shops to daydream about in the meantime!
