As a member of the product support team here at Compendium, everyday I set-up blogs for our clients who are in search of the perfect professional SEO tool. And unless a client provides us with CSS to control the look and feel of their blog, we base the design on their website. (Which, ifI may say so myself, we do a pretty darn good job of matching a clients website and they normally look pretty good!)
As you can imagine, this varies from company to company, but our goal is to match the corporate brand outlined by the website. You will notice, a majority of the time, we do our best to keep the focus on the content.
Remember, content truely is the pupose of a business blog. Your responsibility as a marketer is to feed your customers and prospects, uselful relevant content to their search. While you want your blog to look good, you want to strive to keep distractions to a minimum.
A couple of things you would want to stay away from:
You will also see, that on the Compendium Blog we are constantly testing calls to action and all of the new toys and add-ons out there for blogging platforms. Remember, we test on our site, so you don't have to test on yours. All of this testing helps us to make recomendations for and againts different requests to their templates.
As you can imagine, this varies from company to company, but our goal is to match the corporate brand outlined by the website. You will notice, a majority of the time, we do our best to keep the focus on the content.
Remember, content truely is the pupose of a business blog. Your responsibility as a marketer is to feed your customers and prospects, uselful relevant content to their search. While you want your blog to look good, you want to strive to keep distractions to a minimum.
A couple of things you would want to stay away from:
- Spammy design - Large Distracting or overly repetitive images
- Slow load times - this is often caused by slow loading JavaScript files
- Ensure your links are useful
You will also see, that on the Compendium Blog we are constantly testing calls to action and all of the new toys and add-ons out there for blogging platforms. Remember, we test on our site, so you don't have to test on yours. All of this testing helps us to make recomendations for and againts different requests to their templates.
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