Last night, before I closed up my computer for the night, I read through a couple of the blog feeds I subscribe to. One of the blogs I suscribe to is the Official Gmail Blog. On this blog, I stumbled onto a post title Tasks: Paper vs. IPhone. The Gmail team talks about why to use Tasks with your IPhone rather than the old paper version of keeping track of your tasks. They actually went so far to do a competative analysis of the two. I really liked the irony of this post and immediately made me think of Blogging for SEO and coporate marketing vs. the standard form of marketing with brochures.
In similar fashion, lets talk about Blogging vs Brochures.
I also did some competitive analysis and here is what I found.
Marketing Brochures have a number of popular features:
With our affordable blogging software, we focus on enhancing your search engine rankings to allow prospective clients to find you when they are looking. While brochures are still useful in appropriate situations, we are excited to improve on this antiquated form of marketing.
In similar fashion, lets talk about Blogging vs Brochures.
I also did some competitive analysis and here is what I found.
- Works offline. You can read paper even when your PC is not connected to the internet.
- Mobile. Fold paper and stick in pocket.
- Instant boot up. Just pull paper out of briefcase -- don't have to wait for it to load.
- Printed and Purchased in Bulk. so basically, its always available (except when you don't plan and keep track of your stock)
- Editing is difficult and expensive. Re-write, re-approve, re-order, re-print and re-purchase (YUK!).
- Limited availability. You don't always have a brochures with you to pass out
- Not ubiquitous. If your prospect leaves a brochure behind, they may not be able to remember why they should use your product or service.
- Difficult to track. Eventually get filed away either in the trash can or lost in some ancient filing cabinet.
- Not very Eco-Friendly. Our earth is a precious comodity.
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