Blogs, Marketing & Operations

Engaging Readers with Images

Monday, September 14, 2009 by Abby Warner

While content is the most important piece of blogging for search marketing, it is still important to engage your readers. One easy way, is through images. I completely understand the concept of using imagery to quickly engage readers in your post, as it is often the way I am first engaged when reading other blogs. But, when using images in a blog post, you do want to always ensure that your images are safe for use and that you are not publishing someone else's material.

Google recently improved their Google Image Search by allowing searchers to specify "labeled for reuse" images. Now, this is not currently something that is listed on the main search page, but you can click to the Advanced Search Option and Select "labeled for reuse" from the Usage Rights drop down.

If you are creating your own images, Google's Webmaster Blog provided some great information about how to code your images to let people and Google know they are free for use.