I read a great post this morning from Mitch Radcliffe at ZDNet titled, "What is a company blogger good for?.  Mitch does a great job of outlining 5 goals or objectives that companies may consider prior to launching a corporate blog.  As a result of his post, I posted the following comment.

"Seems obvious but often overlooked
Mitch,

Thanks for the post on developing a clearly defined set of goals and objectives prior to launching a company blog. As a provider of corporate blogging software (www.compendiumblogware.com), we all to often encounter this challenge and attempt to take a more consultative approach with our prospects and clients. Sometimes this backfires as some of them simply want to subscribe and blog, however those that are either already focused on their goals or are willing to allow us to help them define what their goals and objectives are going to be related to blogging for a purpose, experience the greatest benefits and quantifiable results."
So, how did I find Mitch's post?  It is a simple process of setting up Google Alerts, something that we recommend to all of our clients.  These alerts, set up with keywords that are important to your business, industry, or interests, are great sources of inspiration and topics for which an author can write about on a daily basis. 

This and other blogging best practices can be found on our website at www.compendiumblogware.com.