Blogs in Business

Just read an interesting article in EMarketer on how advanced e-commerce businesses plan to invest their dollars moving into 2010. The top three additions include:

1. Social Marketing
2. Video
3. Blogs

Nearly 40% of all respondents plan to include these applications. What does this mean? I think this means a number of things... First, social marketing and blogs are not a fade. Adoption is becoming mainstream. Customers want to human buying experience.

So, what to do? It's really simple... start a business blog on an advanced business blogging platform. This should be your cornerstone for content creation. Use video in your content, and then push that content out to your social networks. You can kill three birds with one stone so to speak.

“The last time many retailers installed a new e-commerce platform was five years ago, and those systems aren’t robust enough to support all of the new technology that’s changing the very nature of how consumers are shopping online,” David Fry, founder of Fry Inc., told Internet Retailer. “Smart retailers know they need to implement better technology now or they’ll miss out on the recovery and a big opportunity.”

Moral of the story.... get onboard or you'll miss out!