Douglas does a great job breaking down how blogs are emerging as a marketing source for companies.
He addresses the pitfalls businesses are falling into, such as:
- Dull conversations aren’t attracting readers
- Business blogs turn into regurgitated press releases.
- The topics don’t spark comments or trackbacks.
- The posts lack personality and thought leadership.
"In short, the reason why business blogs are failing are because corporations are substituting a blogging application for their content management system."
At Compendium Blogware we help focus your posts and give you the tools to help make your corporate blog successful. We stress blogging for a purpose and assist in creating a strategy with your business to get a return on your investment.
Douglas also touches on what they can do to ensure success."Gaining authority and search engine results"
- This is part of the package with Compendium - our expertise in SEO"
"Implementing a blogging platform that guides the blogger effortlessly through the posting process"
- Our platform allows the user to easily create and post content, provides a list of keywords to focus on, and an indicator letting the blogger know how strong their post is.
"Blogging is a not an overnight success. Great blogging results require momentum and constant analysis and improvement."
- Our Client Success Team is here to provide support and guidance regarding content ideas, best practices, tips and tricks to keep the process simple and stress-free.
Another feature of our platform is that there is an administrative layer that monitors the content that ends up published.
These are all reasons why Compendium Blogware can be the best answer for any business looking to begin a corporate blog.
(Also a thanks to Douglass for the plug!) :o)
