There's a great song by an artist named Cody Chesnutt called "When I Find Time", and I often find it popping up in my head throughout the week. The chorus goes like this:
"It's so sad, and it's too bad
I only have time, to think about the time I don't have
What a day it's gonna be,... when I find time"
When approaching a blogging solution for your business, a big concern is TIME.
I get it, and I am a perfect case study. Day in and day out, I am on the phones with prospective clients, sending follow-up emails & press about Compendium, and analyzing client keywords and organic rankings. My days are usually packed with Demo's of our business blogging software, and managing my list of clients. My boss wants me driving new business, plain and simple.
But writing on a business blog is easy, helps drives leads for my business, and allows me to create a conversation with prospective customers. In the time that I've started this post, 7 minutes has passed. It took longer for me to walk down to Starbuck's for an afternoon coffee on the first floor of our building. Advanced business blogging is an oxymoron, because it is simple to do, yet drives advanced results for your business.
If you don't believe me, read Chris Baggott's recent post titled "You Think You Don't Have Time To Blog?". He's way smarter than me anyhow.... (and yes, that was me sucking up to the head honcho, another benefit of allowing employees to blog)
