A new survey from the Search Engine Marketing Professionals Organization (SEMPO) shows that both advertisers and agencies are ramping up their spending in Search Marketing, particularly organic SEO. This shouldn't be shocking news, as Search Marketing has steadily grown, and will continue to grow as less and less people use destination websites.
It's not rocket science. If I am looking for a particular brand of jeans, or a specific tea pot my mom was talking about, I search. I Google "cast iron asian tea pot", and start my research.
As the survey shows, advertisers are increasing their organic SEO by 28%, and agencies by 73% (the highest increase of all the categories!). So what does this mean? It means companies are trying to optimize a traditional website to be found on many different keywords. The only problem is a website will only be able to capture a handful of keywords. There are hundreds, thousands of different ways I can search for that tea pot. As a business who sells that product, I need to cast a wide net and be found on as many of those terms as possible.
Don't believe me? If you have 5 minutes, check out this Whitepaper that discusses how traditional SEO efforts pale in comparison to a corporate blogging solution when it comes to organic search.
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