I was watching Fox59 Morning News today, and saw a commercial for the new Honda Pilot. 

It was a few guys talking about the new Pilot and it's features.  The commercial ended with one of the men saying "I heard about it on a blog".

I like to see this because it shows that blogs are becoming more of a mainstream word used in conversation.  People have been blogging for a few years now, but the word "blog" can sometimes bring negative connotations, or just confusion on what a blog really is, let alone how you can blog for your business. 

The less people think of a "blog" as only reserved for the tech-savvy elite, the more they will see how it can apply to business.

If you want to rethink blogging, and how it can be a tool for a business to drive new customers, take Chis Baggott's Blogging Challenge.