So, a month has gone by and I haven't posted anything on this blog. I'm not impressed with myself, especially since our President flagged me as one of the more frequent bloggers at Compendium (no pressure, right?). The Business Development team was trying to close out a strong quarter for Compendium, but that's no excuse for a lack of business blogging. I haven't been practicing what I preach, but I'm back on it.
September was eventful, to say the least. In my world, these were the top three events that took place:
In my month hiatus from creating content, I've had some time to think about the value our blog hosting software is providing clients. Yesterday, doing my own research, I came to this simple conclusion:
We help businesses and organizations have more meaningful conversations with prospects.
I was searching for a provider of a specific medical procedure in Google. I changed my search terms several times, but all I kept getting were directories, or at best, an outdated website. It was really frustrating.
If I would have found a blog, hearing from a human being, an expert on this procedure, he would have earned my business. Or at least a phone call. It's such a simple concept, but because it's new, some people are slow to adopt.
As a consumer, not a Business Development Manager for Compendium, I'm asking you to start having more meaningful conversations with your audience. What separates you from competitors? Dig deeper than your marketing messages on your website. People will be happier, more engaged customers... myself included.
September was eventful, to say the least. In my world, these were the top three events that took place:
- The Colts kicking off their 2008 regular season (not as strong as I would have hoped)
- Witnessing a devastating financial crisis in the midst of a historic election (or is it "an" historic? I'm a grammar sherriff, and I don't know this one)
- Compendium attending several conferences & events (Funeral Care Marketing Symposium, Exact Target "Connections", TechPoint Summit, and Blog World)
In my month hiatus from creating content, I've had some time to think about the value our blog hosting software is providing clients. Yesterday, doing my own research, I came to this simple conclusion:
We help businesses and organizations have more meaningful conversations with prospects.
I was searching for a provider of a specific medical procedure in Google. I changed my search terms several times, but all I kept getting were directories, or at best, an outdated website. It was really frustrating.
If I would have found a blog, hearing from a human being, an expert on this procedure, he would have earned my business. Or at least a phone call. It's such a simple concept, but because it's new, some people are slow to adopt.
As a consumer, not a Business Development Manager for Compendium, I'm asking you to start having more meaningful conversations with your audience. What separates you from competitors? Dig deeper than your marketing messages on your website. People will be happier, more engaged customers... myself included.
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