But I do like Seth Godin's post today "The limits of meta", in which he uses the example of a website that makes money by teaching you... how to make money with a website.
It reminds me of how I used to feel about teachers. You go to school for 15+ years, learning from teachers how to.... go to school and teach? I always thought people should have some other life experience before leading a classroom. But now I have friends that are great teachers, and started right out of college.
I digress....
The point is, our blog software is meant to help your business GET FOUND, engage people with relevant content, and convert them into a customer… or subscriber… or whatever it is you want them to do once they find your organization.
My blog, and other Compendium blogs are excellent examples of this. Looking at keywords that have driven traffic to our website vs. our blogs over the past year -- our blogs drove 3x as many non-paid keywords than our website. We're talking over 1,000 keywords we would have never captured from organic search without blogs!
So, sorry Seth, it may be redundant... but this stuff works. And I'm going to continue to blog... about blogging.
