So things have been busier than ever at Compendium...which has meant that our (my) blogging frequency has suffered. With travel, new employees and continuous growth in our customer base blogging has taken a back seat...so I thought it would be interesting to bring back up the argument as to whether blogging should be an upfront job requirement? There are two schools of thought here --- one being that "you can't appoint a corporate blogger" and that you should let people blog at will per se. This is great for the most part and many people within your organization will take to the idea of blogging, however, when the newness wears off and everyones job responsibilities get larger...where does blogging fall? That's where the second argument comes into play, if you have decided to invest in a easy to use blogging software and search engine optimization is a priority for your company, then why should blogging be any different than traditional job responsibilities for your employees? Here are Compendium we fall somewhere in between...and it works pretty well most of the time; but as our search terms get more competitive, I wonder if our relaxed policy of "try to do 2 posts a week" will continue to work? What are your thoughts? Where does your company fall?
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