Wow, great article the other day by Cheryl Hall of the Dallas Morning news. In a story that references Richard Edelman she discusses Corporate Blogging and Trust. As we discussed, AdAge reported that 20% of the Fortune 500 have blogs. Almost every one of those blogs are the traditional C-level, Thought Leadership kind of blather.Guess what? The people don't trust the C-level. A Company blog strategy needs to include the employees:
"It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger."
Great insight Richard!
If you are evaluating blog software for your business or enterprise you need to consider how to incorporate your employees as a whole into the effort. That is a blogging best practice. Blog information can't come from the top down, but rather the bottom up.
Compendium Blogware is a great enterprise blog software to on the one hand empower employee blogging and also put in controls and workflow so Corporations can manage blog posts without squeezing the life out of the content.
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