We send our fair share of nurturing emails to folks who've expressed interest in our blogging solution but aren't ready to purchase. And, we get great response from these folks! One response in particular always gives me chills: We're in research mode, call me in a couple of months.
Every time get that response to business blogging I think of the You Tube video, Hold My Calls, I'm Blogging. In case you haven't seen it here it is:
The fact of the matter is research is great! And, I fully support making educated decisions but when it comes to inbound marketing and getting found on in search the time is now to act... not two months from now.
Consider this, it can take 30-60 days for your website and or blog to even rank in Search. Couple that with the time it takes to generate and implement your internal strategy and now a couple months has automatically turned into a 6 month process.
As your doing blog research - be sure to take these outside factors into consideration because the time to contact you might be now... not two months from now.
Posted Monday, September 8, 2008 by
Megan Glover
Late Friday evening I answered an incoming call. It was a prospect... let's call him David. David just launched a new business and is actively looking for a blogging solution. He's blogged before on free platforms but is looking for a way to blog smarter... not harder.
David found Compendium Blogware through organic search and then picked up the phone. What really attracted him to compendium is our compending feature.
Having blogged before he is all too aware of the time and effort it takes to maintain a blog - and as he put it "It's a pain... but I know we have to do it". My answer to David, well you haven't been blogging on the right blog solution.
Our compending feature takes your company's content and organizes that content around keywords you're looking to get found for in organic search. The result is you blog smarter not harder. Consider this... I've written 34 blogs posts since starting with Compendium in January - and these posts have been "compended" 1144 times. Now that's leveraging your content and employee resources.
For more info about our compending process... email me at megan@compendiumblogware.com and let's chat futher!
David found Compendium Blogware through organic search and then picked up the phone. What really attracted him to compendium is our compending feature.
Having blogged before he is all too aware of the time and effort it takes to maintain a blog - and as he put it "It's a pain... but I know we have to do it". My answer to David, well you haven't been blogging on the right blog solution.
Our compending feature takes your company's content and organizes that content around keywords you're looking to get found for in organic search. The result is you blog smarter not harder. Consider this... I've written 34 blogs posts since starting with Compendium in January - and these posts have been "compended" 1144 times. Now that's leveraging your content and employee resources.
For more info about our compending process... email me at megan@compendiumblogware.com and let's chat futher!
Posted Thursday, September 4, 2008 by
Megan Glover
When I say Inbound Marketing - does that resonate with everyone?
Chris, our Co Founder/CEO of Compendium Blogware is going to the Inbound Marketing Summit next week in Cambridge, MA and the topic is all the buzz around the office.
Essentially, Inbound Marketing can be defined as online marketing efforts that enable prospects to find you. Opposed to you reaching out to them via Pay Per Click or third-party advertising. So, how does this fit into blogging for business?
Blogs are perfect tools that get your business found online. According to the Pew Internet and American Life Project, 90% of all Internet users say search is the number one activity they do online. They may not know what exactly it is they are searching for... but the need is there and smart marketers are waiving their arms with the solutions their inbound prospects are looking for.
So - back to Inbound Marketing. Blogging is 100% transparent with this marketing initiative and we want to start using this in our messaging/Compendium vocabulary but our question is... will this resonate with everyone?
Let's assume you are looking for a blogging software and I say to you, Blogs should be an inherent tool in your Inbound Marketing strategy. Would you know what I was talking about? Better put, would you be able to understand the value prop Blogging lends to Inbound Marketing?
Would love your thoughts on this!
Chris, our Co Founder/CEO of Compendium Blogware is going to the Inbound Marketing Summit next week in Cambridge, MA and the topic is all the buzz around the office.
Essentially, Inbound Marketing can be defined as online marketing efforts that enable prospects to find you. Opposed to you reaching out to them via Pay Per Click or third-party advertising. So, how does this fit into blogging for business?
Blogs are perfect tools that get your business found online. According to the Pew Internet and American Life Project, 90% of all Internet users say search is the number one activity they do online. They may not know what exactly it is they are searching for... but the need is there and smart marketers are waiving their arms with the solutions their inbound prospects are looking for.
So - back to Inbound Marketing. Blogging is 100% transparent with this marketing initiative and we want to start using this in our messaging/Compendium vocabulary but our question is... will this resonate with everyone?
Let's assume you are looking for a blogging software and I say to you, Blogs should be an inherent tool in your Inbound Marketing strategy. Would you know what I was talking about? Better put, would you be able to understand the value prop Blogging lends to Inbound Marketing?
Would love your thoughts on this!
Posted Thursday, August 28, 2008 by
Megan Glover
I'm getting ready to shove off for an extended Labor Day vacation to upper Michigan and am entirely frustrated with my search results. 
My husband and I are visiting a quaint town called Petosky in northern Michigan. Neither of us have ever been, but we've heard great things and now it's time to plan our trip tick. We know we want to experience... great meals, visit some art galleries and I'd like to spend some time in the boutiques but I can't find the stores online!
Here I am, a tourist visiting a pretty touristy town, just looking for places to spend my money... and yet, I don't have a single shop on our trip tick I want to visit. If only these retailers were blogging with Compendium. Let's think about this.
In my single blog post, I've identified a dozen or so keywords I assume tourists like me are searching for. My search returns dozens of directories like yellow pages, trip advisor, etc. But, what I'm really looking for are the individual shops to reach out and communicate to me like a real person.
Blogging helps you accomplish this. And, blogging is an amazing tool for Local Search. What is local search? Well, it's the search I just performed... I took a very narrow geographic region and searched within that proximity... which resulted in very "unlocal" results.
For for information about Local Search. Check out our upcoming Webcast, Business Blogging:The Key to Local Search. Sign up here!
Nevertheless... I'm sure our trip will be fabulous just wish I had some fun shops to daydream about in the meantime!
My husband and I are visiting a quaint town called Petosky in northern Michigan. Neither of us have ever been, but we've heard great things and now it's time to plan our trip tick. We know we want to experience... great meals, visit some art galleries and I'd like to spend some time in the boutiques but I can't find the stores online!
Here I am, a tourist visiting a pretty touristy town, just looking for places to spend my money... and yet, I don't have a single shop on our trip tick I want to visit. If only these retailers were blogging with Compendium. Let's think about this.
In my single blog post, I've identified a dozen or so keywords I assume tourists like me are searching for. My search returns dozens of directories like yellow pages, trip advisor, etc. But, what I'm really looking for are the individual shops to reach out and communicate to me like a real person.
Blogging helps you accomplish this. And, blogging is an amazing tool for Local Search. What is local search? Well, it's the search I just performed... I took a very narrow geographic region and searched within that proximity... which resulted in very "unlocal" results.
For for information about Local Search. Check out our upcoming Webcast, Business Blogging:The Key to Local Search. Sign up here!
Nevertheless... I'm sure our trip will be fabulous just wish I had some fun shops to daydream about in the meantime!
Posted Thursday, August 21, 2008 by
Megan Glover
Seth Godin has a great blog post today: Who's telling you the truth about your online personal marketing?His post makes a great point about the the trend in marketing these days which I relate to transparency. He writes that, "people are judging you", and isn't that the truth.
Blogs, Facebook, LinkedIn, Instant Message, etc... have all opened the door fainting the line between personal/professional life. So how does a marketer ensure the judgments of his or her employees don't hurt the reputation of the entire company?
Why not embrace and incorporate those mediums into your own marketing? You know your employees, particularly your Gen X'ers, are all tapped in and participating... why not embrace it and make your presence known too!
It's actually one of the reasons Compendium Blogware was founded. Chris (our CoFounder/CEO) noticed while at ExactTarget that many of his employees were blogging. And, blogging about the company - but Chris had was unable to leverage the blog content they were cracking out.
That's why Compendium is built for multiple bloggers and has an administrative layer which allows you manage the blogger's message as you see fit. So, companies and organizations can give their employees platforms to blog on and yet reap the marketing benefits such as SEO. Not only that, but you're providing a real-life voice to speak out on behalf of your organization which ultimately... humanizes your marketing.
Posted Saturday, August 16, 2008 by
Megan Glover
Sitting here in the lobby at the IUPUI Campus Center where Blog Indiana is taking place. A great turn out, lots of great bloggers and a really impressive line up of sessions and speakers. Here are some examples:
- What makes a great corporate blog,
- Blog Review/Critquie Open Discussion,
- Showing off you blog.
- Blog Etiquette and Ethics
Posted Friday, August 1, 2008 by
Megan Glover
The SEC (U.S. Securities and Exchange Commission) announced this week that corporate websites and other forms of online media such as blogs will be a permissible vehicle to disclose information for investors.
Here's a good article that gets to the heart of the ruling.
So why is this so important for enterprise blogging solutions, like Compendium? Couple reasons:
1. Need - the need for corporations to have blog software is only going to increase.
2. Legitimacy - occasionally we'll get the question, "is blogging a fad?" We know the answer is "no" but now we have the federal government promoting blogging for business as a "recognized channel for distribution."
And, for businesses - gosh what better time to embrace a blogging strategy, and save up a little cash that would otherwise go to releases! So now among other things business can blog to:
Here's a good article that gets to the heart of the ruling.
So why is this so important for enterprise blogging solutions, like Compendium? Couple reasons:
1. Need - the need for corporations to have blog software is only going to increase.
2. Legitimacy - occasionally we'll get the question, "is blogging a fad?" We know the answer is "no" but now we have the federal government promoting blogging for business as a "recognized channel for distribution."
And, for businesses - gosh what better time to embrace a blogging strategy, and save up a little cash that would otherwise go to releases! So now among other things business can blog to:
- disclose information
- get found in organic search
- humanize their marketing
- and, blog to acquire new business.
Posted Wednesday, July 23, 2008 by
Megan Glover
At Compendium Blogware, we drink the kool-aid. We blog to get found in organic search and our compending software helps us maximize the keywords we're targeting in search.
So -it's always fun to share some real-life examples of blogging success! We had a prospect (now potential client) find us through our blogs yesterday. Here's how it happened:
1. Prospect was looking for blogging software.
2. Prospects googled "Blogging Solution"
3. The Compendium Blog "Blogging Solution" appeared as the #1 search result.
4. Prospect browsed the blog to affirm the information was on point.
5. Prospect clicked on the Live Chat Call-to-Action, which triggered me!
6. Prospect and I chatted she was interested in a demo.
7. Prospect was forwarded on to Business Development
8. Prospect is now a Sales Ready Opportunity - and might close within the month!
Does this pattern of events sound familiar?
Personally, when I'm searching for something, my search starts and ends in the organic section of a search engine. That's why, as a marketer, it's your job to get found in organic search and blogging is a tool that will help you do so.
And, with the right calls- to- action on your blogs you will convert blog visitors into potential customers. In our case, a simple Live Chat feature appealed to this particular prospect. View it here.
Do you have Blogging ROI stories to share? If so, Compendium wants to know about them. Please send blogging ROI results to: megan@compendiumblogware.com.
So -it's always fun to share some real-life examples of blogging success! We had a prospect (now potential client) find us through our blogs yesterday. Here's how it happened:
1. Prospect was looking for blogging software.
2. Prospects googled "Blogging Solution"
3. The Compendium Blog "Blogging Solution" appeared as the #1 search result.
4. Prospect browsed the blog to affirm the information was on point.
5. Prospect clicked on the Live Chat Call-to-Action, which triggered me!
6. Prospect and I chatted she was interested in a demo.
7. Prospect was forwarded on to Business Development
8. Prospect is now a Sales Ready Opportunity - and might close within the month!
Does this pattern of events sound familiar? Personally, when I'm searching for something, my search starts and ends in the organic section of a search engine. That's why, as a marketer, it's your job to get found in organic search and blogging is a tool that will help you do so.
And, with the right calls- to- action on your blogs you will convert blog visitors into potential customers. In our case, a simple Live Chat feature appealed to this particular prospect. View it here.
Do you have Blogging ROI stories to share? If so, Compendium wants to know about them. Please send blogging ROI results to: megan@compendiumblogware.com.
Posted Friday, July 18, 2008 by
Megan Glover
We received some really fun PR news this week. The BlogSquad is going to do a live interview with Chris next Thursday. Here are the details:
Get the Results You Want: How to Track, Measure and Adjust Your Blog
Thursday, July 24th, 2008
5:00 pm EST
Register Here
Thursday, July 24th, 2008
5:00 pm EST
Register Here
At the end of the day, and particularly in today's economy, it's a marketer job to make the company money. Gone are the days when a marketer can play "eenie, meenie, miney, mo and have job security."
Blogging is 100% measurable. At Compendium, all of our blogs have built in analytics which track every visitor, bump in traffic and keyword traffic your blogs are attracting. It's important to us that our clients track these metrics, so important that we have success managers tied to every single client. Our Compendium Success Managers have monthly status calls that provide metrics and dashboards on blog progress and areas for improvement.
Hope you're able to join Chris and the Blog Squad next week to learn more about how you can track and measure your own blogging program.
Blogging is 100% measurable. At Compendium, all of our blogs have built in analytics which track every visitor, bump in traffic and keyword traffic your blogs are attracting. It's important to us that our clients track these metrics, so important that we have success managers tied to every single client. Our Compendium Success Managers have monthly status calls that provide metrics and dashboards on blog progress and areas for improvement.
Hope you're able to join Chris and the Blog Squad next week to learn more about how you can track and measure your own blogging program.
Posted Tuesday, July 8, 2008 by
Megan Glover
I was on the phone with a Compendium client yesterday and she mentioned that they just wrapped a round of hiring and that their Compendium blogs played a significant role in that process. My ears perked and I said, "tell me more!"
As a small sized company with larger competitors to choose from, attracting bright talent is always challenging . Since implementing their blogs though, they've realized that talent was finding them. Moreover, interested candidates were visiting their blogs to learn about their company and learn about the employees at the company.
There are some great take aways here:
1.) ROI is not always metric based there are other unassuming benefits to blogging.
2.) Adding human voice to your organization really does matter! Particularly when it comes to hiring.
Whether they planned it or not, having a blogging strategy really put their company above and beyond their competition.
One of their interviewees even asked "Can I Blog?"
Their response....you're hired!
As a small sized company with larger competitors to choose from, attracting bright talent is always challenging . Since implementing their blogs though, they've realized that talent was finding them. Moreover, interested candidates were visiting their blogs to learn about their company and learn about the employees at the company.
There are some great take aways here:
1.) ROI is not always metric based there are other unassuming benefits to blogging.
2.) Adding human voice to your organization really does matter! Particularly when it comes to hiring.
Whether they planned it or not, having a blogging strategy really put their company above and beyond their competition.
One of their interviewees even asked "Can I Blog?"
Their response....you're hired!
Posted Monday, June 30, 2008 by
Megan Glover
In my last blog post I encouraged everyone to attend the upcoming Compendium and Vontoo Webinar: Humanize Your Marketing with Blogging and vMarketing. Thanks to all who did, we had a great discussion! Check out the replay here.
My favorite part about the events are the Question and Answer sessions. I'm always amazed by the candid blogging questions the business attendees throw out. One in particular I'd like to share from our most recent webinar:
By empowering your employees to blog, do you risk losing company vision to employee opinion?
What a great question! At, Compendium we believe in blogging from the bottom up. That means is encouraging your employees to blog and generate blog content as opposed to just the c-level folks within your organization that have previously dominated business blogs.
So, how do you maintain company vision while empowering your employees to blog?
1.) Organized Strategy - like most marketing initiatives think before you leap.Take the time to designate a blog administrator and come up with a blogging strategy that works for your business.
2.) Administrative Layers - choose a blog software that allows you to oversee posts and comments before they go live.
2.) Trust. If you are trusting your employees with business cards to represent your organization, you should feel comfortable having them blog.
With these three simple points in place, blogs will change your business and ensure your message stays on point.
My favorite part about the events are the Question and Answer sessions. I'm always amazed by the candid blogging questions the business attendees throw out. One in particular I'd like to share from our most recent webinar:
By empowering your employees to blog, do you risk losing company vision to employee opinion?
What a great question! At, Compendium we believe in blogging from the bottom up. That means is encouraging your employees to blog and generate blog content as opposed to just the c-level folks within your organization that have previously dominated business blogs.
So, how do you maintain company vision while empowering your employees to blog?
1.) Organized Strategy - like most marketing initiatives think before you leap.Take the time to designate a blog administrator and come up with a blogging strategy that works for your business.
2.) Administrative Layers - choose a blog software that allows you to oversee posts and comments before they go live.
2.) Trust. If you are trusting your employees with business cards to represent your organization, you should feel comfortable having them blog.
With these three simple points in place, blogs will change your business and ensure your message stays on point.
Posted Friday, June 20, 2008 by
Megan Glover
Last week we wrapped a co-hosted Webinar with Vontoo called: Humanize Your Marketing with Blogging and vMarketing.
You can read more about Compendium's Webinar here but what I really want to focus right now is this: why blogs are the perfect vehicle to humanize your brand. But don't just take my word for it!
According to the 2008 Edelman Trust Barometer Study:
It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger.
Read the full report here.
There are two take aways from this particular quote:
1.) People buy from people and they buy from people just like themselves.
2.) Consumers trust blogs. They trust blogs to gather information, communicate your brand, they find blogs "credible".
Now, think about the ways your company is communicating to your prospects. Do you have a blog, and if so who are your bloggers? If you aren't blogging what marketing vehicles are you using you humanize your message?
We'll answer all of these questions and more... after the Webinar. So, if this has perked your interest at all then please accept this personal invitation to attend.
You can read more about Compendium's Webinar here but what I really want to focus right now is this: why blogs are the perfect vehicle to humanize your brand. But don't just take my word for it!
According to the 2008 Edelman Trust Barometer Study:
It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger.
Read the full report here.
There are two take aways from this particular quote:
1.) People buy from people and they buy from people just like themselves.
2.) Consumers trust blogs. They trust blogs to gather information, communicate your brand, they find blogs "credible".
Now, think about the ways your company is communicating to your prospects. Do you have a blog, and if so who are your bloggers? If you aren't blogging what marketing vehicles are you using you humanize your message?
We'll answer all of these questions and more... after the Webinar. So, if this has perked your interest at all then please accept this personal invitation to attend.
Posted Friday, June 13, 2008 by
Megan Glover
I attended a networking event today where I met the nicest gentlemen interested in starting a business blog. Here's his company's profile:
"Well, we're a small company - I only need one or two blogs because we don't have the manpower for more." I said, "GREAT then Compendium is the perfect solution for you."
Why say that? Because our software takes the content your company generates whether that's from two, three or five hundred bloggers and duplicates that content into narrowly specific keyword blogs. These keyword blogs are determined by the organic keywords your prospects are using to find you!
Essentially what you're doing is turning individual posts into 6, 19, 12 posts all depending on the keywords you're targeting. Thus, making Compendium a more dynamic and useful tool for small businesses concerned about generating content and manpower.
I love watching the lightbulb go on when I explain this concept to businesses. Our "work smarter, not harder" approach to blogging really makes sense.
So, I'll ask you... what do you think? Could this be useful to your business or organization. We want to know!
- BtoC HVAC Company
- Small Business
- Fewer than 10 employees
- Looking to increase their online presence.
"Well, we're a small company - I only need one or two blogs because we don't have the manpower for more." I said, "GREAT then Compendium is the perfect solution for you."
Why say that? Because our software takes the content your company generates whether that's from two, three or five hundred bloggers and duplicates that content into narrowly specific keyword blogs. These keyword blogs are determined by the organic keywords your prospects are using to find you!
Essentially what you're doing is turning individual posts into 6, 19, 12 posts all depending on the keywords you're targeting. Thus, making Compendium a more dynamic and useful tool for small businesses concerned about generating content and manpower.
I love watching the lightbulb go on when I explain this concept to businesses. Our "work smarter, not harder" approach to blogging really makes sense.
So, I'll ask you... what do you think? Could this be useful to your business or organization. We want to know!
Posted Friday, June 6, 2008 by
Megan Glover
Compendium CoFounder/CEO, Chris Baggott was featured along with Debbie Weil, corporate blogging thought leader, in a recent article by Target Marketing: 5 Best Practices to Profit from Business Blogs.
The article focuses on the top blogging trends and also alludes to the future of corporate blogging:
“In a couple of years, you’ll go to any corporate homepage and you’ll expect something there that is fresh, real, where you can leave a question and learn something that is not just that static corporate speak about the company,” she [Debbie Weil] explains.
The bottom line is people buy from people. Consumers are marketing savvy... they know when their being fed corporate speak. Why do people turn to online reviews of a product before buying? Why do I look at the recipe reviews before trying? Because I enjoy that human interaction... and blogging is one way businesses can accomplish this.
More later on humanizing your marketing, we're actually working on a Webinar on this very topic featuring Chris and Dustin Sapp CoFounder/President of Vontoo.
In the meantime enjoy the Target Marketing article. It's a great piece of educational info if you're thinking about implementing a corporate blogging strategy.
The article focuses on the top blogging trends and also alludes to the future of corporate blogging:
“In a couple of years, you’ll go to any corporate homepage and you’ll expect something there that is fresh, real, where you can leave a question and learn something that is not just that static corporate speak about the company,” she [Debbie Weil] explains.
The bottom line is people buy from people. Consumers are marketing savvy... they know when their being fed corporate speak. Why do people turn to online reviews of a product before buying? Why do I look at the recipe reviews before trying? Because I enjoy that human interaction... and blogging is one way businesses can accomplish this.
More later on humanizing your marketing, we're actually working on a Webinar on this very topic featuring Chris and Dustin Sapp CoFounder/President of Vontoo.
In the meantime enjoy the Target Marketing article. It's a great piece of educational info if you're thinking about implementing a corporate blogging strategy.
Posted Thursday, May 22, 2008 by
Megan Glover
I'm really excited about this new referral promotion we're running and can't wait to share. So here it is:
Refer a Friend to Compendium Blogware and regardless of what happens we'll send you a $50 Starbucks card. It's as simple as that. So, stop wondering and start referring!
Posted Tuesday, May 13, 2008 by
Megan Glover
You're Invited!
Topic: How To Use Blogging and Email to Generate Leads and Delight Customers
Date & Time: May 20th, 2-3pm EST
Hosts: Compendium, Habeas and the Email Experience Council
Don't wait until it's too late. Get details and sign up now!
Posted Friday, May 2, 2008 by
Megan Glover
I was sifting through blogging articles today, and ran across one of my favorites and immediately knew I had to share: Brandweek's Google: Organic Results, Plus Paid, Will Pay Off
“Online advertising should also support an overall online presence by working with organic search results,” Price said. “According to the study, advertisers with a presence in both the top organic search results and the top ad placements have the highest brand recall.”
This article is a great take away of the marriage between paid and organic search. What the article doesn't address; however, is how to achieve such top results. Engaging in a PPC campaign is pretty self-explanatory "pay per click" but how do you achieve top organic results?
That's where blogging enters the picture. Blogging, particularly blogging with a multi blog software such as Compendium allows you to cast a much larger net in search and target many, many more keywords organically as compared your website.
Take one of our Compendium clients, for instance. BabyPlus. They blogs yield traffic from nearly 1000 keyword phrases in a 30 Day period! And the great thing about organic search is those 1000 keywords are free... no pay per click needed here.
So, when thinking about the "how" in this equation, don't overlook blogging as an organic search tool. It quite possibly could be your most powerful weapon to achieving top organic results.
That's where blogging enters the picture. Blogging, particularly blogging with a multi blog software such as Compendium allows you to cast a much larger net in search and target many, many more keywords organically as compared your website.
Take one of our Compendium clients, for instance. BabyPlus. They blogs yield traffic from nearly 1000 keyword phrases in a 30 Day period! And the great thing about organic search is those 1000 keywords are free... no pay per click needed here.
So, when thinking about the "how" in this equation, don't overlook blogging as an organic search tool. It quite possibly could be your most powerful weapon to achieving top organic results.
Posted Thursday, April 17, 2008 by
Megan Glover
There are two way to get found in search: Paid and Organic. Do you know where your clicks are coming from?
The image to the left is a heat map which indicates what the average searcher is naturally drawn to and naturally drawn to click on.
The results on right side of the page are paid results.
The results in the middle of the page, where all the clicks are happening, those are organic search results.
OK so what does the anatomy of a SERP (search engine results page) have to do with blogging. The answer is everything! The heat map above illustrates precisely where the "hot" online real estate lies: in organic search and blogs can help you get there.
Why? A few reasons: Blogs are organic, search engines love blogs, they return well in search, and with a multi blog system like Compendium, you're casting a wider net to be found in organic search. You might be asking what does "multi blog" mean?
It means that we believe in author driven blogs and topic driven blogs. Our proprietary software organizes your blog content into both author blogs and topical blogs, maximizing your exposure on the web and casting a much larger organic net to be found in search, for the topics you want to be searched on.
We're truly changing the way we think about blogging here at Compendium. And I invite you to learn more!
The image to the left is a heat map which indicates what the average searcher is naturally drawn to and naturally drawn to click on.The results on right side of the page are paid results.
The results in the middle of the page, where all the clicks are happening, those are organic search results.
OK so what does the anatomy of a SERP (search engine results page) have to do with blogging. The answer is everything! The heat map above illustrates precisely where the "hot" online real estate lies: in organic search and blogs can help you get there.
Why? A few reasons: Blogs are organic, search engines love blogs, they return well in search, and with a multi blog system like Compendium, you're casting a wider net to be found in organic search. You might be asking what does "multi blog" mean?
It means that we believe in author driven blogs and topic driven blogs. Our proprietary software organizes your blog content into both author blogs and topical blogs, maximizing your exposure on the web and casting a much larger organic net to be found in search, for the topics you want to be searched on.
We're truly changing the way we think about blogging here at Compendium. And I invite you to learn more!
Posted Tuesday, April 15, 2008 by
Megan Glover
For those of you who attended and would like a recap, or if you were unable to attend Chris' last webinar: How to Create and Manage Blog content you can access the entire Webinar here.
Our friends at Webinar Resources put this great on demand presentation together! We're really excited to be able to share.
Also, mark your calendars for April 30th for another can't miss Webinar: 5 Compelling Reasons Small Businesses Should Blog. You can register here.
I've been so overwhelmed with the participation, particularly the Q&A portion at our blogging Webinars, that I'm absolutely convinced many if not all businesses out there are toying around the idea of implementing a blogging strategy.
The major hurdle seems to be "but how". And, that's where Compendium enters the picture. Let us be your blogging experts. We're not just blogging software - we're a full service blogging solution. We want businesses to blog, but want businesses to blog well.
If you're one of those who knows you should blog but a little caught up in the "how", I really encourage you to attend one of our blogging webinars or contact us and speak to a live individual. We'd be more than happy to walk you through it - no experience necessary, just a desire to grow your business through blogging.
Our friends at Webinar Resources put this great on demand presentation together! We're really excited to be able to share.
Also, mark your calendars for April 30th for another can't miss Webinar: 5 Compelling Reasons Small Businesses Should Blog. You can register here.
I've been so overwhelmed with the participation, particularly the Q&A portion at our blogging Webinars, that I'm absolutely convinced many if not all businesses out there are toying around the idea of implementing a blogging strategy.
The major hurdle seems to be "but how". And, that's where Compendium enters the picture. Let us be your blogging experts. We're not just blogging software - we're a full service blogging solution. We want businesses to blog, but want businesses to blog well.
If you're one of those who knows you should blog but a little caught up in the "how", I really encourage you to attend one of our blogging webinars or contact us and speak to a live individual. We'd be more than happy to walk you through it - no experience necessary, just a desire to grow your business through blogging.
Posted Thursday, April 10, 2008 by
Megan Glover
I must admit, even working for a blogging software company, that the title Chief Blogger is new to me. In fact at Compendium, ever single employee blogs and fuels the content for our blogging strategy. It works out quite well actually as we've found blogging enthusiasts in most nontraditional positions, software engineers, VP of sales, etc.My point to all of this is that Kodak announced last week they were hiring a Chief Blogger. The postion went to Kodak veteran Jenny Cisney, a blog enthusiast who will not contribute to two of Kodaks blogs "A Thousand Words" and "A Thousand Nerds".
My first thought... is this for real? I'd love to see that job description.
Regardless of how your blogging strategy is structured, you should be blogging for a purposes such as: SEO, lead generation, customer acquisition and to provide that human voice to your organization. And that purpose should be shared with ever single contributor.
The take away from all of this is, most companies aren't going hire or even consider hiring a chief blogger... that just doesn't seem to fit into most budgets. But that's OK you can still implement a blogging strategy and serve your purpose well. Enlist those smart folks in your organization to blog, find blogging talent in the most unassuming places. You might be surprised at what you find.
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