Here's a nice article I happened upon from Small Business Computing called: How to Set Up a Blog for Your Business. The article is primarily focused on ecommerce blogging but there are some basic tips that will benefit everyone.
I really liked that the article began with the basic questions that are so, so important. My only beef is that the article completely missed the blogging for search benefit that all businesses (ecommerce included) need to be focused on.
The article begins:
If you haven't added a blog to your online store, given the state of the economy, now is a good time to consider doing so, as they can be an affordable way to market your e-commerce site.
And, I agree. We have many e-commerce clients that have had great success with their blogging strategy. But more than just a blog... you need to realize the inherent search marketing benefit of blogging. Businesses need to be focused on using their blogs for customer acquisition. And, that's only tweak I might add to the article.
In lean times, marketers should be investing in search tools that are going to make you money and win more customers. Bottom line.
So, as you read this article consider two things:
1. Blogging is a search marketing tool and you can use it to impact your bottom line.
2. Compendium Blogware - is a Software-as a- Service blogging platform built for business and focused on SEM
A little plug, but hey... it's good to be aware of all of the robust options available not just the freebies!
I really liked that the article began with the basic questions that are so, so important. My only beef is that the article completely missed the blogging for search benefit that all businesses (ecommerce included) need to be focused on.
The article begins:
If you haven't added a blog to your online store, given the state of the economy, now is a good time to consider doing so, as they can be an affordable way to market your e-commerce site.
And, I agree. We have many e-commerce clients that have had great success with their blogging strategy. But more than just a blog... you need to realize the inherent search marketing benefit of blogging. Businesses need to be focused on using their blogs for customer acquisition. And, that's only tweak I might add to the article.
In lean times, marketers should be investing in search tools that are going to make you money and win more customers. Bottom line.
So, as you read this article consider two things:
1. Blogging is a search marketing tool and you can use it to impact your bottom line.
2. Compendium Blogware - is a Software-as a- Service blogging platform built for business and focused on SEM
A little plug, but hey... it's good to be aware of all of the robust options available not just the freebies!
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