Yesterday I wrote about a recent article from eMarketer which builds the case for online marketing spend. We discussed there are two ways to allocate those marketing dollars: paid and organic. If you're still wondering to what proportion to allocate where consider this new information...
Today, Hitwise released study: Paid Search Traffic Share Down 26% The graph below
shows steady decline in the number of paid search clicks - while search traffic as a whole continues to increase. Thus, more clicks are going to the organic section of a results page.
It's important to note that the article does not mention the effectiveness of such PPC campaigns.
In fact, search engine marketing is about finding the precise blend of paid and organic efforts as both have benefits.
But -above all - when crafting your search marketing plan do not underestimate the power of organic search. That's where 90% of all of your prospects are searching and it's important to be found there. Doug Karr, VP Blogging Evangelism for Compendium, explains this well in a recent post: #1 Underutilized Marketing Strategy.
If you're not being found in the organic search arena through your corporate blogs and website. Now is the time to join ranks. And, if you don't have a blog... then it's time to invest in corporate blogging software.
Today, Hitwise released study: Paid Search Traffic Share Down 26% The graph below
shows steady decline in the number of paid search clicks - while search traffic as a whole continues to increase. Thus, more clicks are going to the organic section of a results page.It's important to note that the article does not mention the effectiveness of such PPC campaigns.
In fact, search engine marketing is about finding the precise blend of paid and organic efforts as both have benefits.
But -above all - when crafting your search marketing plan do not underestimate the power of organic search. That's where 90% of all of your prospects are searching and it's important to be found there. Doug Karr, VP Blogging Evangelism for Compendium, explains this well in a recent post: #1 Underutilized Marketing Strategy.
If you're not being found in the organic search arena through your corporate blogs and website. Now is the time to join ranks. And, if you don't have a blog... then it's time to invest in corporate blogging software.
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