I must admit I'm a HGTV fanatic. The station is on at my house not matter if I'm paying attention or not. But, if you've read my blog post about TJMaxx/Home Goods and their corporate blog, I'm sure this revolution comes at no surprise.
I was watching some real estate show last night and an interesting statistic popped on the screen: 80% of all first time home buyers begin their search for a house on the Internet.
If first time home buyers are your demographic, and you know that 80% of those are turning to the Internet to find a solution, what are you doing to be found by them? Blogging for search just makes sense. And, here are three quick reasons why:
1. Search engines love blogs. They love the frequent and relevant content that blogs inherently create and thus,
2. Humans love blogs. People want to talk to "people like me" not sales speak. Blogs allow you to develop personal and timely content.
3. Marketers love blogs: Blogs get found in search, people engage with the human content... marketers love blogs because they convert blog traffic into potential customers.
No matter what the industry, if the demographic you're target is online - by any fraction, you need a search presence. And a blogging strategy can be a tool to help you get there. Thanks HGTV!
I was watching some real estate show last night and an interesting statistic popped on the screen: 80% of all first time home buyers begin their search for a house on the Internet.
If first time home buyers are your demographic, and you know that 80% of those are turning to the Internet to find a solution, what are you doing to be found by them? Blogging for search just makes sense. And, here are three quick reasons why:
1. Search engines love blogs. They love the frequent and relevant content that blogs inherently create and thus,
2. Humans love blogs. People want to talk to "people like me" not sales speak. Blogs allow you to develop personal and timely content.
3. Marketers love blogs: Blogs get found in search, people engage with the human content... marketers love blogs because they convert blog traffic into potential customers.
No matter what the industry, if the demographic you're target is online - by any fraction, you need a search presence. And a blogging strategy can be a tool to help you get there. Thanks HGTV!
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