Megan Glover's Blogging With Purpose

It's long been debated whether or not video has the potential to produce ROI. Given the fact it's often expensive, labor intensive and technical - many companies dismiss as an unnecessary tactic.

But - maybe we should reconsider. Here's an interesting article from the Search Engine Watch blog which talks about video testimonials and how they've shown direct lifts in conversion.

As a best blogging practice we encourage our clients to incorporate video into their blog posts - and we provide the necessary training on how to do so, and how to incorporate with out making video the crux of your strategy. And, it doesn't need to cost an arm and a leg.

Here's an example of how our blogging client, Greenfield Liquors, incorporated video using a simple Flip camera, which you can purchase for around $125. The truth is you blog visitors are looking for honest, human content that is relevant to what they are searching for. Don't be afraid to leverage your in house experts by putting them in front of a camera. Your visitors are much more concerned about the information you're providing opposed to how many bells and whistles your video contains.