Nope - I didn't add an extra zero.
During the month of December our blogs drove 1000% or 10 times the amount of keywords compared to our website.
But, Megan, what exactly does that mean?
People search. Young or old we search. We go go to a search engine and type in words and phrases that locate our needs and wants. These are called keywords. And, as a business I want my company to show up as a top result for those keywords and land your business!
What our research told us was that our blogs not only intercept a large quantity (compared to our website) of searches via keywords but they are terms we want to win, for instance:
- Corporate Blog
- Blog Software
- Best Blog Software
... you get the drift.
Compare that to our website that intercept fewer searches and of those the keywords were very brand focused i.e. Compendium and other terms with our company name associated.
The gist of all of this is, blogging is a great organic search tool for business and can really help your business get found by keywords your website just simply can't.
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