Megan Glover's Blogging With Purpose

Last week I was lucky enough to represent Compendium at BlogWorld. Not only did we come home with a lot of wonderful prospective clients but we were able to attend some fabulous keynote sessions including the State of the Blogosphere by Technorati President Richard Jalichandra.

You can access the slides here.

Some of the most interesting findings for business bloggers:

Professional Bloggers (business is included in this category) are the fast growing segment of bloggers, keeping the "Blogosphere" healthy and stronger than ever.
Professional bloggers are focused on making money and attracting new customers.
Unique visitors and page views are used to measure success.
Content is usually topical driven (opposed to personal)

And, finally (and perhaps what I really found valuable), professional bloggers are using additional tools to help drive traffic and get found in search.
Compendium Blogware is just that. Compendium is a third generation blogging software that helps businesses get found in organic search for keywords you know your prospects are searching for. While I don't want this to turn into a complete sales pitch... I think the Technorati study has really opened the door for me to do so.

As professionals and businesses continue to enter the world of blogging for the purpose of making money and generating new business, it's even more important they align themselves with tools to help them get there. For more information about Compendium contact us at info@compendium.com. or find us on Twitter @cblogware.