Your blogs should be at the hub of your social media strategy. There are a number of great reasons why companies need to syndicate this content to other outlets such as Twitter, Facebook and LinkedIn. For brevity here are just a few:
1. You have great blog content. Chances are you spend a lot of time producing fresh and relevant content for your blog visitors and you need to maximize these posts. Re-purposing content is a good way to share online exposure.
2. It's a time saver. With marketing teams running lean these days, pushing blog content via "share this" gadgets is a super simple process and cuts down on staffers needed run your online marketing programs.
3. Generate more demand. It's simple math really... the more visitors that find your blog, tweet or Facebook link- the larger the net you're casting to convert visitors into prospects.
If you're not syndicating your blog content I challenge you to give it a try and see how it impacts your traffic numbers. And, this sounds like a used car salesman, I guarantee you'll notice a shift in referral traffic from those sites.
1. You have great blog content. Chances are you spend a lot of time producing fresh and relevant content for your blog visitors and you need to maximize these posts. Re-purposing content is a good way to share online exposure.
2. It's a time saver. With marketing teams running lean these days, pushing blog content via "share this" gadgets is a super simple process and cuts down on staffers needed run your online marketing programs.
3. Generate more demand. It's simple math really... the more visitors that find your blog, tweet or Facebook link- the larger the net you're casting to convert visitors into prospects.
If you're not syndicating your blog content I challenge you to give it a try and see how it impacts your traffic numbers. And, this sounds like a used car salesman, I guarantee you'll notice a shift in referral traffic from those sites.
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