I attended a networking event today where I met the nicest gentlemen interested in starting a business blog. Here's his company's profile:
  • BtoC HVAC Company
  • Small Business
  • Fewer than 10 employees
  • Looking to increase their online presence.
After discussing Compendium and our multi blog approach to business blogging he said,

"Well, we're a small company - I only need one or two blogs because we don't have the manpower for more." I said, "GREAT then Compendium is the perfect solution for you."

Why say that? Because our software takes the content your company generates whether that's from two, three or five hundred bloggers and duplicates that content into narrowly specific keyword blogs. These keyword blogs are determined by the organic keywords your prospects are using to find you!

Essentially what you're doing is turning individual posts into  6, 19, 12 posts all depending on the keywords you're targeting. Thus, making Compendium a more dynamic and useful tool for small businesses concerned about generating content and manpower.

I love watching the lightbulb go on when I explain this concept to businesses. Our "work smarter, not harder" approach to blogging really makes sense.

So, I'll ask you... what do you think? Could this be useful to your business or organization. We want to know!