Really interesting post today on the SEW Blog: Blog Content Influences Consumer Buying Behavior
Looks like a preamble to an upcoming Webinar; nonetheless there's some good market research to build the case for business blogging within your organization.
I particularly found this point interesting:
Blogs sway more purchases among readers than social networks: More frequent blog readers say they trust relevant blog content for purchase decisions than content from social networking sites.
This point brought up more questions than answers for me - I don't claim to be a social network expert.. I'd sure like to get better at merging business and social network marketing; however, how important is it to your bottom line?
I know some companies devote a singe individual to managing their social networking presence- is the who strategy something we do to show face or does it really close business? Thoughts?
Looks like a preamble to an upcoming Webinar; nonetheless there's some good market research to build the case for business blogging within your organization.
I particularly found this point interesting:
Blogs sway more purchases among readers than social networks: More frequent blog readers say they trust relevant blog content for purchase decisions than content from social networking sites.
This point brought up more questions than answers for me - I don't claim to be a social network expert.. I'd sure like to get better at merging business and social network marketing; however, how important is it to your bottom line?
I know some companies devote a singe individual to managing their social networking presence- is the who strategy something we do to show face or does it really close business? Thoughts?
Comments for SEW article - Blog Content Influences Purchasing Behavior
Leave a comment