I can't wait to share this new article from Search Engine Watch with our sales team. New data from Nielsen Online points out that Internet use among the 65+ demographic is way up and among the fastest growing segments to use the web.
What's most important for marketers to understand is what these folks are actually doing on the Internet. According to the study Google search is the #1 visited destination. Yahoo and Bing also round out the top 10 destinations.
Why am I excited to share this article? Frankly, it dismisses what we hear a lot from prospective clients, I have an older audience and they just don't search, so just forget about them actually reading my business blog. That's SO NOT TRUE.
Call it a blog, call it a webpage, call it online content... call it whatever, but the reality is business blogging is just a means to get your organization found in search. And, if you're providing relevant content which meets the searchers intent, then who cares in what form it's delivered.
So, to all of you marketers out there who've dismissed this generation as passive on the Internet, think again, because this is a growing segment you need to pay attention to.
What's most important for marketers to understand is what these folks are actually doing on the Internet. According to the study Google search is the #1 visited destination. Yahoo and Bing also round out the top 10 destinations.
Why am I excited to share this article? Frankly, it dismisses what we hear a lot from prospective clients, I have an older audience and they just don't search, so just forget about them actually reading my business blog. That's SO NOT TRUE.
Call it a blog, call it a webpage, call it online content... call it whatever, but the reality is business blogging is just a means to get your organization found in search. And, if you're providing relevant content which meets the searchers intent, then who cares in what form it's delivered.
So, to all of you marketers out there who've dismissed this generation as passive on the Internet, think again, because this is a growing segment you need to pay attention to.
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