Above family and friends, beyond visiting a brick and mortar store consumers turn to search engines -first and foremost- before making any product purchases according to this chart by eMarketer.
What does that mean for business owners? Simply put, if your product isn't being found when people hit the web to search - chances are you're not acquiring that business.
Starting a corporate blogging strategy is one of the best ways to increase your visibility in search engines. Why? Well, they love blogs because they contain a lot of relevant and frequently updated content that is related to specific keywords and phrases.
An added benefit to you, the business owner, is that blogging is easy on the pocket book. It's a very cost effective and easily measured marketing tool.
For more information about why blogging works for search. Check out this whitepaper: Simple Truths about Blogging and Search Marketing.
Starting a corporate blogging strategy is one of the best ways to increase your visibility in search engines. Why? Well, they love blogs because they contain a lot of relevant and frequently updated content that is related to specific keywords and phrases.
An added benefit to you, the business owner, is that blogging is easy on the pocket book. It's a very cost effective and easily measured marketing tool.
For more information about why blogging works for search. Check out this whitepaper: Simple Truths about Blogging and Search Marketing.
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