I'm a real fan of John Jantsch and Duct Tape Marketing. So, what a wonderful surprise it was to get a great Compendium mention on his blog!We've been fortunate to have some great press mentions lately between the Wall Street Journal and now Duct Tape Marketing and it's wonderful to see all of these channels adopting the new way to think about blogging.
In both of the articles they really illustrate new and old way to address blogging and blogging software! Think about it, even 5 years ago blogging was truly for the individuals. A platform for individuals to become thought leaders in a given topic or field. Now with multi-blog platforms such as Compendium companies are starting to look at blogging through a different lens.
Blogging now a days is really evolving into channel for social media marketing. Organizations and businesses are now harnessing the power of this channel and using blogs for other purposes such as SEO, lead generation and also putting a human voice to their brand. Businesses are empowering their organizations to blog from the ground up rather than from the C level and down, which has been the trend in the past.
So I turn the tables to you... what do you think? What blogging trends are you seeing these days? Do you agree that there's an old and new way to look at blogging?
