The image to the left is a heat map which indicates what the average searcher is naturally drawn to and naturally drawn to click on.The results on right side of the page are paid results.
The results in the middle of the page, where all the clicks are happening, those are organic search results.
OK so what does the anatomy of a SERP (search engine results page) have to do with blogging. The answer is everything! The heat map above illustrates precisely where the "hot" online real estate lies: in organic search and blogs can help you get there.
Why? A few reasons: Blogs are organic, search engines love blogs, they return well in search, and with a multi blog system like Compendium, you're casting a wider net to be found in organic search. You might be asking what does "multi blog" mean?
It means that we believe in author driven blogs and topic driven blogs. Our proprietary software organizes your blog content into both author blogs and topical blogs, maximizing your exposure on the web and casting a much larger organic net to be found in search, for the topics you want to be searched on.
We're truly changing the way we think about blogging here at Compendium. And I invite you to learn more!
