It's true. She just sent me a link to the Redbox movie blog as a follow up to a terrible movie we watched (eh hem, Blindness) while she was in town last weekend.
I shouldn't be so surprised. I've been stewing on this recent report here at eMarketer about the demographics of searchers. According to the research, over 50% of my parents generation (64-72) are online and of that group, 85% say search is their #1 activity.
The point to all this as it relates to business blogging is don't underestimate your audience. If you're answer to blogging and online marketing in general is... oh, I don't need to worry about that because my prospects don't search - are you sure about that?
I shouldn't be so surprised. I've been stewing on this recent report here at eMarketer about the demographics of searchers. According to the research, over 50% of my parents generation (64-72) are online and of that group, 85% say search is their #1 activity.
The point to all this as it relates to business blogging is don't underestimate your audience. If you're answer to blogging and online marketing in general is... oh, I don't need to worry about that because my prospects don't search - are you sure about that?
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