Megan Glover's Blogging With Purpose

Local Search. Heard of it? If not, it's time to educate yourself.

Here's a simple example of local search. I wrote a blog post a while back about why my gym in Indianapolis should be blogging and how they need to be targeting keyword search terms like: Indianapolis gyms, gyms in Indianapolis, etc. These are all examples of local search phrases because they are contained within a specific region or area.

Not only are local terms easier to win in search but who really uses the print yellow pages anymore. Let's be honest. Is there anyone reading this blog right now who uses the yellow pages exclusively to find local businesses and organizations?

It's no surpise then that demand for local search results on the web are increasing and it's up to local businesses and organizations to add this to their top priority list of new marketing tactics for 2010.

For more information about Local Search take a look at these great resources:

1. eMarketer, November 3, 2009: Local to Take Lead on Online Ad Spend.

2. Whitepaper: Business Blogging, The Key to Local Search