Check out Seth Godin's blog post today: The number one secret of the great blogs.
The key takeaway is this: once you realize that your job is to find and connect and lead a tribe, to give them something to talk about and a place to go, it's a lot easier to write a blog that works.
For business bloggers it's so important that your blog connect with what your readers are searching for. Which directly relates to Seth's point about connection.As a business blogger you need to be 100% focused on providing relevant, real time information your prospects are searching for.
It's important to keep your "tribe" in mind while blogging. Who are these people you're hoping to lead and what information will you give them to talk about?
The key takeaway is this: once you realize that your job is to find and connect and lead a tribe, to give them something to talk about and a place to go, it's a lot easier to write a blog that works.
For business bloggers it's so important that your blog connect with what your readers are searching for. Which directly relates to Seth's point about connection.As a business blogger you need to be 100% focused on providing relevant, real time information your prospects are searching for.
It's important to keep your "tribe" in mind while blogging. Who are these people you're hoping to lead and what information will you give them to talk about?
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