Megan Glover's Blogging With Purpose

I've been talking to a lot of Compendium Blogware prospects who are starting to itemize marketing budgets for 2009. It's probably no surprise that budgets are getting pinched. I recently attended a Marketing Sherpa conference in Boston. Their reporting suggests:

Marketing budgets are moving offline i.e. print, radio and tv to online to include SEO and blogging strategies.
Website is the #1 thing people are looking at - pay attention!
Every marketing initiative needs to be tracked by contribution to revenue

OK these three bullets are far from earth shattering... and I'm sure come as no surprise, if anything justify our gut feelings in the marketplace. What the bullets to have in common is this... online marketing.

Blogging software absolutely falls into online marketing as a measurable tool to put in your online toolkit. Like any initiative, our clients measure blogging success via contribution to revenue i.e. how many dollars did my blog contribute to our business.

With out an end metric in mind why even waste the dollars in this economy.Need further convincing to add blogging to your 2009 budget... check out our webinar recap: Track Measure and Adjust Corporate Blogs. Click here for the slides.