Last week we wrapped a co-hosted Webinar with Vontoo called: Humanize Your Marketing with Blogging and vMarketing.
You can read more about Compendium's Webinar here but what I really want to focus right now is this: why blogs are the perfect vehicle to humanize your brand. But don't just take my word for it!
According to the 2008 Edelman Trust Barometer Study:
It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger.
Read the full report here.
There are two take aways from this particular quote:
1.) People buy from people and they buy from people just like themselves.
2.) Consumers trust blogs. They trust blogs to gather information, communicate your brand, they find blogs "credible".
Now, think about the ways your company is communicating to your prospects. Do you have a blog, and if so who are your bloggers? If you aren't blogging what marketing vehicles are you using you humanize your message?
We'll answer all of these questions and more... after the Webinar. So, if this has perked your interest at all then please accept this personal invitation to attend.
