Interesting blog article from Marketing Profs: How Should Your Company Handle Negative Blog Comments.
Mack Collier is spot on with the advice he gives which is engage in the conversation. If the conversation is not happening with you... it's going to happen without you. So it's important to be transparent and tackle the issue at hand with tact, respect and honesty.
Chris Baggott, Compendium CoFounder/CEO actually touched on this issue of managing the message back in September 07. Read the entire post.
One very important point that neither post explicitly points out is that is a blogging software available to businesses that helps manage the message more efficiently. Compendium offers an administrative layer not only to approve content but outside comments as well.
It's 100% at the discretion of the company as to how they use the feature but at the very least it's the peace of mind to know it's there. For more info visit: www.compendiumblogware.com.
Mack Collier is spot on with the advice he gives which is engage in the conversation. If the conversation is not happening with you... it's going to happen without you. So it's important to be transparent and tackle the issue at hand with tact, respect and honesty.
Chris Baggott, Compendium CoFounder/CEO actually touched on this issue of managing the message back in September 07. Read the entire post.
One very important point that neither post explicitly points out is that is a blogging software available to businesses that helps manage the message more efficiently. Compendium offers an administrative layer not only to approve content but outside comments as well.
It's 100% at the discretion of the company as to how they use the feature but at the very least it's the peace of mind to know it's there. For more info visit: www.compendiumblogware.com.
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