Happy Birthday to you... Happy Birthday to you... without you I would have no joooob, Happy Birthday to you!
October 29th, 1969 marks the first day that information was transferred over network signals that would later resemble the world wide web. You can read more about the story here.
Now, I'm sure there are many contrary stories as to when the Internet was born, but one thing is undeniable... the Internet is a digital playground for marketers these days. If you're like me, always playing catch up!
As marketers, it's important that we understand what people (your prospects) are actually doing on the Internet so that you are able to focus on tactics that will actually reach them.
This graph by the Pew Internet and American Life Project gives us some great perspective:
My apologies it's so hard to read but essentially it tells us that Internet users are predominately doing two things:
1. Checking Email
2. Searching
And this is where business blogging comes in to play. Blogs have evolved into fantastic tools for search and getting businesses found on the Internet. Marketers are using blogs to target keywords they know they're prospects are searching for.
As we reflect on the 40th birthday of the Internet, might also be a good idea to reflect on the marketing tactics you're using to get in front of people using it.
October 29th, 1969 marks the first day that information was transferred over network signals that would later resemble the world wide web. You can read more about the story here.
Now, I'm sure there are many contrary stories as to when the Internet was born, but one thing is undeniable... the Internet is a digital playground for marketers these days. If you're like me, always playing catch up!
As marketers, it's important that we understand what people (your prospects) are actually doing on the Internet so that you are able to focus on tactics that will actually reach them.
This graph by the Pew Internet and American Life Project gives us some great perspective:
My apologies it's so hard to read but essentially it tells us that Internet users are predominately doing two things:
1. Checking Email
2. Searching
And this is where business blogging comes in to play. Blogs have evolved into fantastic tools for search and getting businesses found on the Internet. Marketers are using blogs to target keywords they know they're prospects are searching for.
As we reflect on the 40th birthday of the Internet, might also be a good idea to reflect on the marketing tactics you're using to get in front of people using it.
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