Mark Ivey over at the Marketing Profs shares some great blogging best practices in his post today: The 7 Habits of a "Just Good Enough" Marketer.
The gist of his post is this... you don't have to be an accomplished writer to contribute to your business blog. In fact, I would go so far to say that style of writing is the opposite of how your blog posts should be written.
Short, pithy, relevant posts are what your readers are looking for when they find your corporate blogs. They don't necessarily care about who you are and what your title is... more importantly; it's about what you have to say and your post being the answer to their initial question.
For more info here's a post I wrote a few months back about content creation.
The gist of his post is this... you don't have to be an accomplished writer to contribute to your business blog. In fact, I would go so far to say that style of writing is the opposite of how your blog posts should be written.
Short, pithy, relevant posts are what your readers are looking for when they find your corporate blogs. They don't necessarily care about who you are and what your title is... more importantly; it's about what you have to say and your post being the answer to their initial question.
For more info here's a post I wrote a few months back about content creation.
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