Have you seen our Starbucks Demo promotion? If not, check out the CTA on the right sidebar of this blog.
Essentially, we'll send you a $50 Starbucks card if you view a demo of our blog software.
Are we crazy for giving up $50 regardless of outcome? Not as crazy as some of the responses we get from folks:
"haha, this is hilarious. Send my gift card to..."
"Sweet! Nothing like a month of free Starbucks."
"Awesome I'm craving a double shot, venti mocha frap right now!"
"Is this a joke?"
And, you get the idea. Bottom line... as a BtoB, software as a service, marketer it's my job to generate leads and, crazy or not; this promotion continues to be our number one performer! We use it on our blogs, website, email... people love Starbucks.
We've tried other give aways - gas card, amazon card, etc... but nothing seems to resonate like a cup of joe.
So... crunch some numbers, see what a lead is worth for you, bundle it in a promotion and don't forget to add it to your blogs. It's been a great performer for us!
Essentially, we'll send you a $50 Starbucks card if you view a demo of our blog software.
Are we crazy for giving up $50 regardless of outcome? Not as crazy as some of the responses we get from folks:
"haha, this is hilarious. Send my gift card to..."
"Sweet! Nothing like a month of free Starbucks."
"Awesome I'm craving a double shot, venti mocha frap right now!"
"Is this a joke?"
And, you get the idea. Bottom line... as a BtoB, software as a service, marketer it's my job to generate leads and, crazy or not; this promotion continues to be our number one performer! We use it on our blogs, website, email... people love Starbucks.
We've tried other give aways - gas card, amazon card, etc... but nothing seems to resonate like a cup of joe.
So... crunch some numbers, see what a lead is worth for you, bundle it in a promotion and don't forget to add it to your blogs. It's been a great performer for us!
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