There's a nice Compendium Blogware mention in BtoB (posted yesterday) about local search. Access the article here.
All b-to-b companies have headquarters, but many also have multiple sales and service locations. Indeed, a central challenge to companies intent on marketing through sales channel resellers, their own outlets, franchisees or far-flung service centers has been effectively seeking out, and being found by, prospective customers.
If you had a chance to read Chris Baggott our CoFounder/CEO's whitepaper on the subject you'll know that blogging for local search is one of the most effective and easiest way to get found in search. Access the whitepaper here.
Local Search is a buzz word that's picking up steam. Which only means - as marketers what are we doing to stay ahead of the curve?
All b-to-b companies have headquarters, but many also have multiple sales and service locations. Indeed, a central challenge to companies intent on marketing through sales channel resellers, their own outlets, franchisees or far-flung service centers has been effectively seeking out, and being found by, prospective customers.
If you had a chance to read Chris Baggott our CoFounder/CEO's whitepaper on the subject you'll know that blogging for local search is one of the most effective and easiest way to get found in search. Access the whitepaper here.
Local Search is a buzz word that's picking up steam. Which only means - as marketers what are we doing to stay ahead of the curve?
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