I must admit, even working for a blogging software company, that the title Chief Blogger is new to me. In fact at Compendium, ever single employee blogs and fuels the content for our blogging strategy. It works out quite well actually as we've found blogging enthusiasts in most nontraditional positions, software engineers, VP of sales, etc.My point to all of this is that Kodak announced last week they were hiring a Chief Blogger. The postion went to Kodak veteran Jenny Cisney, a blog enthusiast who will not contribute to two of Kodaks blogs "A Thousand Words" and "A Thousand Nerds".
My first thought... is this for real? I'd love to see that job description.
Regardless of how your blogging strategy is structured, you should be blogging for a purposes such as: SEO, lead generation, customer acquisition and to provide that human voice to your organization. And that purpose should be shared with ever single contributor.
The take away from all of this is, most companies aren't going hire or even consider hiring a chief blogger... that just doesn't seem to fit into most budgets. But that's OK you can still implement a blogging strategy and serve your purpose well. Enlist those smart folks in your organization to blog, find blogging talent in the most unassuming places. You might be surprised at what you find.
