Inevitably when considering starting a blog it's natural to think about the time commitment involved. Honestly, I think this is some times an excuse people use to forget the project entirely.
Maybe you as the project owner can't find 20 minutes twice a week to blog but what about your co-worker sitting next to you, or the account manager down the hall or heck, what about your summer intern?
An employee-wide blogging strategy not only diversifies the content being created but also saves time. Here at Compendium, every single employee (35 total) has a blog. Personally, I try and blog twice a week, sometimes I make it, sometimes I don't, but on average as a company we generate 50 posts per week.
You see, even though the marketing department owns our blogging program, we rely heavily on our colleagues to post relevant content that feeds our entire strategy (and frankly takes a huge weight off our shoulders).
If you're considering blogging for business but can't justify the time commitment - consider asking your colleagues to blog. You might just be surprised where you find your talented bloggers!
Maybe you as the project owner can't find 20 minutes twice a week to blog but what about your co-worker sitting next to you, or the account manager down the hall or heck, what about your summer intern?
An employee-wide blogging strategy not only diversifies the content being created but also saves time. Here at Compendium, every single employee (35 total) has a blog. Personally, I try and blog twice a week, sometimes I make it, sometimes I don't, but on average as a company we generate 50 posts per week.
You see, even though the marketing department owns our blogging program, we rely heavily on our colleagues to post relevant content that feeds our entire strategy (and frankly takes a huge weight off our shoulders).
If you're considering blogging for business but can't justify the time commitment - consider asking your colleagues to blog. You might just be surprised where you find your talented bloggers!
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