I had coffee this morning with a Compendium Blogware client, Bobby Case, who works for the Indianapolis Tennis Championships.
I wasn't really surprised to hear that they are the only Tennis Championship in the Country blogging. But, the thing is, their blog is working to generate interest and it's time other tournaments take notice.
The Tennis Championship decided to start a blog as a vehicle to talk to fans in a human- conversational tone, create buzz over the event, and to be found by sports fans who turn to the Internet for information. And, the success of their blogs show that over 60% of their traffic comes from search compared to direct or referral.
People are finding the Tennis blogs through search terms such as: professional tennis tournaments and how to become a pro tennis player.
These keyword terms are important because the more terms you rank for the bigger audience you have to purchase tickets, subscribe to newsletters, take some action that puts them in your marketing database... and in the last month they've had almost 1000 visits come to their blog via 600 keywords!
Bobby also mentioned they've seen a huge spike in Website traffic they can attribute as referral traffic from their blogs.
The Tennis Championships are July 18 - 26, 2009 in downtown Indianapolis and I highly encourage you to come out and enjoy the festivities. Tennis fan or not they put on a fantastic event and there's plenty of entertainment me for all.
I wasn't really surprised to hear that they are the only Tennis Championship in the Country blogging. But, the thing is, their blog is working to generate interest and it's time other tournaments take notice.
The Tennis Championship decided to start a blog as a vehicle to talk to fans in a human- conversational tone, create buzz over the event, and to be found by sports fans who turn to the Internet for information. And, the success of their blogs show that over 60% of their traffic comes from search compared to direct or referral.
People are finding the Tennis blogs through search terms such as: professional tennis tournaments and how to become a pro tennis player. These keyword terms are important because the more terms you rank for the bigger audience you have to purchase tickets, subscribe to newsletters, take some action that puts them in your marketing database... and in the last month they've had almost 1000 visits come to their blog via 600 keywords!
Bobby also mentioned they've seen a huge spike in Website traffic they can attribute as referral traffic from their blogs.
The Tennis Championships are July 18 - 26, 2009 in downtown Indianapolis and I highly encourage you to come out and enjoy the festivities. Tennis fan or not they put on a fantastic event and there's plenty of entertainment me for all.
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