In my last blog post I encouraged everyone to attend the upcoming Compendium and Vontoo Webinar: Humanize Your Marketing with Blogging and vMarketing. Thanks to all who did, we had a great discussion! Check out the replay here.
My favorite part about the events are the Question and Answer sessions. I'm always amazed by the candid blogging questions the business attendees throw out. One in particular I'd like to share from our most recent webinar:
By empowering your employees to blog, do you risk losing company vision to employee opinion?
What a great question! At, Compendium we believe in blogging from the bottom up. That means is encouraging your employees to blog and generate blog content as opposed to just the c-level folks within your organization that have previously dominated business blogs.
So, how do you maintain company vision while empowering your employees to blog?
1.) Organized Strategy - like most marketing initiatives think before you leap.Take the time to designate a blog administrator and come up with a blogging strategy that works for your business.
2.) Administrative Layers - choose a blog software that allows you to oversee posts and comments before they go live.
2.) Trust. If you are trusting your employees with business cards to represent your organization, you should feel comfortable having them blog.
With these three simple points in place, blogs will change your business and ensure your message stays on point.
