I was looking at our client blogs today and happened upon a great call to action (CTA) on ROWhy!Marketing's blog. You can access their blog here.

Clear call to actions on your blogs turn your blog readers into action takers and therefore prospects. Simple call to actions include:
  • Sign up for our newsletter.
  • Learn more about our company.
  • Schedule a consultation.
  • Contact us for more information.
The purpose being, if you assume your blog readers know how to act and what to act on... Your assumption is costing you, literally.By placing a simple call to action on your blog you can take the guessing away from your readers and evoke them to act on your terms.

This is not only a great way to capture visitor info but it's also a good way to measure the success of your blogs and messaging. At Compendium every single one of our clients have call to actions on their blogs but yet we're amazed at how many blogs these days are missing such a simple component.

Just another way to truly add purpose behind your blogging strategy and hopefully acquire new prospects in the process.