Great article today from newsday.com: Marketing small business effectively in the downturn.
Businesses need to reach out to their customers and find out whether they're looking at their product or service in the same way as in the past, advises Gordon. A purchase they may not have thought twice about before may now be perceived as a luxury.
The article goes on to suggest blogging and email as two modes of communication to reach our to your customers on a personal level.
If you haven't re-evaluated your marketing and sales messaging lately, what are you waiting? Times are different now - and if you're not communicating with honesty, emotion and with the customers needs in mind then you're not going to win their business. Simple as that.
For those of you who have tweaked your marketing message - what seems to resonate well and what vehicles are you using to send? Email, blogs, social media?
Would love your input!
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