Great report out yesterday by the IAB: Internet Ad Revenues at 10.9 Billion for First Half of '09: Show Slight Fall Off Year-on-Year in Tough Economy
The report shows that while Internet Ad spend has fallen slightly compared to this time last year, Search spend has actually increased; overwhelmingly, making search the most popular interactive advertising format for those surveyed.
What does all of this data mean for marketers? Randall Rothenberg, President and CEO of IAB sums it up well:
In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we’re confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.
As consumers make search and other interactive media part of their lives it's crucial that marketers find a way to be found in search and business blogs are great tools to help you get there.
The report shows that while Internet Ad spend has fallen slightly compared to this time last year, Search spend has actually increased; overwhelmingly, making search the most popular interactive advertising format for those surveyed.
What does all of this data mean for marketers? Randall Rothenberg, President and CEO of IAB sums it up well:
In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we’re confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.
As consumers make search and other interactive media part of their lives it's crucial that marketers find a way to be found in search and business blogs are great tools to help you get there.
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