You're not alone. This article, 25 Tips for Marketing Your Blog, made me think of how daunting business blogging can be for any kind of organization.

There are some good tips in this article, don't get me wrong.

It's just a lot to think about, and you're a busy person, right? I am a big fan of using subject matter experts (SMEs) as much as possible. I don't want to be an accounting pro or a legal pro -- I want to have a basic understanding and then pay and rely on people around me to help.

Okay, so you know where I'm heading with this:

  • Wouldn't it be great if you could do the same thing with a corporate blogging program?
  • Wouldn't it be wonderful to have a blogging partner who can worry about all the details so that you can focus on writing content for your company blogs?
  • Oh, and wouldn't it be great to use a blogging solution that lets you log in, type your content, and then the blogging software itself structures that content in a way that helps you get found in the search engines?
Well, stop the head explosion and accept that you don't have to know all the answers in order to get started. You just have to find the right partner, and by default, the right blogging tool.