There are many great tools available to businesses today. CRMs, email marketing solutions, and analytics tools are just a few. It's a wonderful thing when companies develop these technologies because it makes our lives easier, more productive, and will often save us money.
However, there are some out there that are more in love with the challenge of doing it themselves than growing the business. I see this a lot with SEO tools. IT guys are very smart these days, and they are capable of just about anything they put their mind to.
This is definitely true when it comes to blogging for search. Tech departments find themselves toiling over the question of "can I figure out how to do this myself?", and they forget to ask the question "is it more cost effective for me to do this in-house or to outsource?".
What about email? Isn't it cheaper to pay for a software as a service email program to send out millions of targeted emails rather than pull Bob out of the wiring closet for the next 9 months?
How about your CRM? Can't your tech team spice up a freeware platform to meet your needs? What else will suffer because thousands of dollars of their time is being spent focusing on something that could have been outsourced?
Sure they CAN, but SHOULD they?
However, there are some out there that are more in love with the challenge of doing it themselves than growing the business. I see this a lot with SEO tools. IT guys are very smart these days, and they are capable of just about anything they put their mind to.
This is definitely true when it comes to blogging for search. Tech departments find themselves toiling over the question of "can I figure out how to do this myself?", and they forget to ask the question "is it more cost effective for me to do this in-house or to outsource?".
What about email? Isn't it cheaper to pay for a software as a service email program to send out millions of targeted emails rather than pull Bob out of the wiring closet for the next 9 months?
How about your CRM? Can't your tech team spice up a freeware platform to meet your needs? What else will suffer because thousands of dollars of their time is being spent focusing on something that could have been outsourced?
Sure they CAN, but SHOULD they?
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